MMA IS NOT A GAME™

MMA IS NOT A GAME™ is a mixed martial arts-themed clothing website. The clothing aims to convey the harsh reality behind the world of MMA. No games, no “glory” or “victory” to post on Instagram to show off in front of others, but a harsh and raw reality that pushes athletes to their physical and mental limits, with a high probability that this will lead to serious mental health issues over the years, physical injuries that permanently damage the quality of life, and tremendous humiliation after defeat, which, if not handled optimally, can lead to a collapse in well-being. The reality is not just watching your favorite promotion while lying on the couch, cheering wildly for one fighter over another, but ambitious young guys who are aware that every time could potentially be their last.

Our clothing is centered on the reality that happens within this world, namely respect for the warriors who sacrifice every aspect of their lives to entertain the public and who shed blood to achieve glory.